Author Archives: Cheryl Pearson-McNeil

  • We’re More Connected Everyday

      I love this time of the year.  Oh, yes – the holidays, too – but, I am referring to the release of the newest Nielsen Cross-Platform Report. The latest edition is called A New Connected Community, analyzing the constant shifting in how and where consumers watch our ...

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  • Human Tragedy and Triumph = Ratings Magic

    I am always fascinated by the impact of human emotions on our consumer behavior – whether those emotions are inspired by tragedy or triumph. Two television broadcasts made ratings history recently, one because of a tragedy and one because of a triumph: the 54th Annual Grammy Awards on CBS ...

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