In a new attempt to end sexual assaults, Vice President Joe Biden recently unveiled a new public service announcement which encourages men to speak up and step in if they see someone in danger of being sexually assaulted.
The PSA was launched in coordination with the “1 is 2 Many” campaign and the White House Task Force to Protect Students from Sexual Assault.
According to the White House statement, “1 in 5 women is sexually assaulted while in college, and young women ages 16 to 24, experience the highest rates of sexual violence at the hands of someone they know.”
The PSA features appearances by several well-known film and television actors such as Daniel Craig, Seth Meyers, Benicio Del Toro, Steve Carell and Dulé Hill, as well as President Obama and Biden.
“I am honored to be part of such an important and crucial project,” Craig said in a statement. “The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on.”
The PSA will air in select Regal Entertainment Group and Cinemark movie theaters, over NCM Media Networks’ Lobby Entertainment Network, and in movie theaters on military installations and ships underway worldwide starting in May.
“This PSA is about reaching out to people and letting them know that there is an epidemic of sexual assaults,” Del Toro said in a statement. “Those who commit sexual assaults will be condemned, whoever they are.”