Good morning,

Just a reminder about today’s surprise announcement at Sarah M. Roach Elementary in Baltimore City. We look forward to seeing you there! Please feel free to call the media hotline or my cell at 717-873-3327 if you have any questions. Thank you!

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Good morning,

Please see the attached media advisory for a surprise announcement of the BGE Wires Down Video Challenge Grand Prize Winning School this Wednesday, Jan. 14 at 1:00 p.m. at the Sarah M. Roach Elementary School in Baltimore City. PLEASE KEEP ALL INFORMATION CONFIDENTIAL AS NO ONE AT THE SCHOOL HAS BEEN ALERTED THAT THEY ARE THE GRAND PRIZE WINNING SCHOOL. The announcement will be a surprise at an all-school assembly.

Please let me know if you are interested in covering the event. We would love to have someone from the Afro at the event tomorrow!

In addition to the grand prize, which will be used to purchase laptops for the school, the student’s winning video will be played as a commercial on WBAL TV NBC 11, WMAR ABC 2, WJZ CBS 13 and Fox 45 throughout the day on Saturday, Jan. 17 and Sunday, Jan. 18.

*NOTE: PLEASE KEEP ALL INFORMATION CONFIDENTIAL UNTIL AFTER WEDNESDAY’S EVENT

 

BGE to Present Baltimore City Elementary School with the Wires Down Video Challenge $10,000 Grand Prize

 

BGE representatives will surprise the students and teachers of Sarah M. Roach Elementary School at an all-school assembly to present a trophy and a check for $10,000 for their adaption of BGE’s original Wires Down television commercial

Since the inception of the Wires Down Video Challenge, BGE has awarded nearly $81,000 to elementary schools across central Maryland to support school enrichment projects

WHO:           Stephen J. Woerner, president and chief operating officer, BGE

Darla Strouse, executive director, Maryland State Department of Education

Dr. Theodore Thompson, assistant deputy chief academic officer, Baltimore City Public Schools

Sabrina Sutton, special assistant for youth and education, Office of the Mayor of Baltimore City

Charles Jackson, Baltimore City Council President Jack Young’s Office

Renata Plummer, principal, Sarah M. Roach Elementary School

More than 250 students and teachers at Sarah M. Roach Elementary School

WHAT:          This fall, BGE launched its annual Wires Down Video Challenge to all elementary schools in its central Maryland service area for a chance to win up to $10,000 toward a school enrichment project. More than 77,000 votes were cast for the 26 videos that were submitted and on Wednesday, Jan. 14, BGE will surprise the Sarah M. Roach Elementary School with the grand prize announcement and $10,000 check presentation at an all-school assembly.

In addition, BGE linemen and safety experts will conduct a safety demonstration with the students and lead the students in singing the Wires Down song from the Emmy award-winning commercial. The $10,000 award will be used to purchase laptops for the school. The $10,000 award will be used to purchase laptops for the school and the students will also receive backpacks and safety kits from BGE.

WHEN:         Wednesday, Jan. 14, 2015

1:00 p.m.

WHERE:        Sarah M. Roach Elementary School

3434 Old Frederick Road

Baltimore, Md. 21229

 

WHY:           BGE’s Wires Down Video Challenge is an opportunity for educators to provide a fun and creative way for students to not only learn about electric safety, but to also share that information with their family and friends, while promoting teamwork and school spirit at the same time. Twenty-six videos were submitted by 24 elementary schools throughout BGE’s central Maryland service area this year. Originally produced in 2000, the Emmy award-winning commercial with its “do not, do not, do not touch” refrain aims to help raise awareness of electricity hazards, especially among young children. To view the contest website and submitted video entries, go to bgevideochallenge.com. Since the inception of the Wires Down Video Challenge, BGE has provided nearly $81,000 to elementary schools across central Maryland in support of school enrichment projects.

 

VISUALS:    Photo, b roll and interview opportunities with winning students, teachers and principal of Sarah M. Roach Elementary School, as well as representatives from BGE, Maryland State Department of Education, Baltimore City Public Schools, Baltimore City Mayor’s Office and Baltimore City Council President’s Office.

 

NOTE:          To expedite the security check-in at the school, please provide names of individuals who will be attending in advance to Rachael Lighty at [email protected] or 410.470.7433.