By Perry Green, AFRO Sports Editor, [email protected]
LaVar Ball’s Big Baller Brand is on the verge of signing its very first deal with an NBA player not related to the Ball family.
According to Yahoo Sports, New Orleans Pelicans guard Jordan Crawford is currently negotiating a partnership/endorsement deal with Big Baller Brand.
Crawford is already the first NBA player outside of Los Angeles Lakers star rookie guard Lonzo Ball to wear Big Baller Brand apparel during an NBA game; the six-year veteran guard has worn the ZO2s, Lonzo’s signature shoe, in multiple games this season, and even wore them during the Pelicans’ Game 1 playoff victory over the Portland Trail Blazers on April 14.
Crawford, who averaged six points per game for New Orleans this season, is expected to receive more merchandise, including additional shoe selections to wear for the remaining playoff games on the Pelicans schedule, according to Yahoo Sports.
As LaVar Ball has claimed before, Big Baller Brand doesn’t restrict its players from wearing what they want, including other brands, and Crawford’s deal would reflect that. Yahoo Sports reported that Crawford’s contract with BBB would allow him to still pursue other endorsements endeavors.