By La’Nesha Kearse, Special to the AFRO
“Passion, purpose, personality” is the mantra of The Joy of Styling.
Spearheaded by Founder and CEO Joy Copeland in 2015, The Joy of Styling, is helping to advance the DMV area’s fashion scene through connecting customers with Black owned businesses and educating the community on improving their visual narrative. On October 26, 2018, The Joy of Styling featured one of their many pop-up fashion events in District Heights, Maryland.
The event, called the “Style Party Pop Up”, gave the community an opportunity to learn about current and seasonal trends and have their fashion inquiries answered while shopping from vendors including Crystal Desires, a company that sells jewelry with natural crystals, Love Our Styles, a clothing and jewelry business, and eating delectable treats debuted by food industry newcomers Chef Elliot and Cakes by Gen.
The event tackled fashion do’s and don’ts, industry fashion tips and allowed the audience to showcase their individuality and unique fashion styles.
The Joy of Styling offers a plethora of services including closet revamping, style parties and personal styling and shopping. Preceded by a consultation, Copeland’s team builds strong rapport and trust with her clients to encourage intentionality in their fashion selections and boost their self-image.
Inspired by a girl’s night in and a successful first fashion event pop up, Copeland’s team has facilitated more than 15 fashion discussions and events in the area. When asked about her inspiration to develop her business, Copeland explained “My passion is bringing fashion to the community and connecting the aspect of community involvement and seeing how fashion can impact your life.”
Having worked under and with fashion industry icons Claire Sulmers and Angela Simmons, Copeland hopes to leave her customers with the inspiration to feel comfortable in their skin and confident in their style decisions.
With events such as Style Workz For Girls, Annual Fashion on Wheels, and Fit and Fab, Copeland is promoting access to affordable fashion, body positivity, and health and wellness. She is focused on tackling barriers to professionalism and rites of passage events through her interview styling consultations and clothing drives. She’s also mobile, and willing to go wherever needed to support her clientele.
At 25, Copeland’s goal is to “empower and uplift everyone through enabling networking opportunities with the D.C. fashion industry.”
She encourages people seeking to grow their fashion business or find internship opportunities to reach out for promotional opportunities through her website tjoyofstyling.com or her Instagram @thejoyofstyling.
“A lot of the vendors are from personal relationships in the D.C. fashion scene. It’s so important that we’re uplifting each other. That’s what I intend to do.”